About Us

About Shirin Asal

Shirin Asal Middle East is a sector business of Shirin Asal Holding, which is one of the largest suppliers of Confectionary products globally and especially in the Middle East.

It was established in 1990, and has embarked upon an ambitious growth path, today it is one of the leader manufacturers of confectionary products in the industry.

Shirin Asal Holding manufacture more than 900 products utilising 60 brands at the state-of-the-art factories in Iran using the world’s latest technology.

Shirin Asal Holding has been vigorously moving into newer markets and investing heavily in Research & Development with Innovation is one of the major strengths to keep up with the esteemed customers’ needs and desires. Currently Shirin Asal Holding covers markets of more than 65 countries across the globe. We export our products to Middle East, Africa, Eastern Asia, PFC, CIS, Canada, Australia, and Eastern Europe. Our branches are located in Dubai, Berlin, Istanbul, Shanghai, Kuala Lumpur, Abidjan, Dakar, Accra, Astrakhan and Bishkek.

about

Our Core Values:

Honesty &
Integrity
Customer &
Excellence
Innovation &
Change
Leadership &
Prudence
Community &
Prosperity

Our Vision

To be among the top FMCG providers across UAE , GCC region, and the Globe with enormous high-quality product

Our Mission

Continually strive to earn our customers loyalty by delivering superior products with high quality, excellent value and innovation. We focus not only on meeting but on exceeding customers expectation